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In Smartphones, A Quietly Brlliant Approach

EPISODE · Jul 13, 2012 · 22 MIN

In Smartphones, A Quietly Brlliant Approach

from The Breakfast Grille · host BFM Media

HTC Corporation President of South Asia Pacific Lennard Hoornik discusses: - Expectations - achievements since leaving Sony Ericsson; - Applying turnaround skills @ HTC; - Telco - cut throat; - “short-term difficulties” - new launches - issues; - Profits warnings; - Competition: Samsung - Apple; - Marketing - Distribution - channel - deficiencies? - Patent lawsuits - implications - commercial harm; - HTC CEO Peter Chou - "breakthroughs in both the Chinese and Japanese markets that will help Asia overtake the US as HTC’s biggest market this year" - details; - HTC - South Asia market share; - Malaysia position - drivers; - HTC: (seen as) very little gloss, glamour - “quietly brilliant” whether appropriate - given importance marketing; - Positioning: low-to-medium end appears to have failed; - Slow - Ice Cream sandwich: Google phones 12 months ahead - HTC appears always playing catch up; - Jellybean: expected mid this year -- how long will HTC take before it rolls out a version; - Samsung - family dispute - whether instructive; - Whether allow - claw back market share.See omnystudio.com/listener for privacy information.

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In Smartphones, A Quietly Brlliant Approach

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