In what ways are using AI today that you weren't a year ago? [Panel]

A year ago, many retail media teams were still questioning whether AI was just hype. Fast forward to today, and it’s become an indispensable part of day-to-day operations. In this episode, I asked brand leaders how their use of AI has evolved over the past year. Their answers reveal just how quickly experimentation has turned into real-world impact.From rewriting product listings and optimizing PDPs, to managing inboxes, surfacing keyword opportunities, brainstorming new ideas, and even creating brand-aligned GPTs — these leaders are proving that AI isn’t replacing the human touch, but amplifying it. If you’ve ever wondered how top brands are actually putting AI to work right now, this episode is packed with insights you won’t want to miss.This episode is sponsored by Connected Commerce at Acosta GroupTimeline[00:42] - Neha Malik on using AI to refresh PDP content across major retailers[02:22] - Kelsey Knight shares how her team uses Fixer AI for inbox management and a custom GPT for brand-aligned creativity[05:20] - Chris Lowrey explains how AI helps surface new keyword opportunities and rebalance retail media spend[06:39] - Jyoti Malik describes how AI is now fully integrated into Belkin’s content creation process[07:52] - Wrapping up: AI as an essential tool that augments human judgment and scales creative executionLinks & ResourcesRead my article AI in real life: how retailers and brands are leveraging AI (real numbers)Follow Kelsey Knight, Chief Commercial Officer at Slumberkins, on LinkedInFollow Neha Gupta Mallik, Head of Connected Commerce at Mizkan America, on LinkedInFollow Chris Lowrey, Brand Director at Our Home, on LinkedInFollow Jyoti Malik, Senior Director of Ecommerce at Belkin on LinkedInSubscribe to Retail Media Breakfast Club's daily newsletterFollow Kiri on LinkedIn