Increasing Impact of Videos through Lessons from Marketing

What can learning and development professionals learn from marketing experts? That’s the question we tackle in this episode of The Visual Lounge featuring Danielle Wallace, Chief Learning Strategist from Beyond the Sky. Danielle specializes in coming up with innovative ways to infuse marketing into training to create learning content that sticks.Believe it or not, we can learn so much from marketing teams, especially when it comes to identifying learner (or consumer) personas, defining the content’s objectives, and creating materials and resources that our target audience wants and needs.So, where should we begin when it comes to bridging the gap between marketing and training? Tune in to this amazing episode of The Visual Lounge to find out and get ready to take your training to a new level.Learning points from the episode include:How Danielle transitioned from marketing to learning and developmentWhat makes good content How to focus your core video strategy on consumer behavior Why you shouldn’t have more than one message per videoWhy you should take a disciplined approach to video creationTips to inject drama into your video contentHow to get to “the drama” of your contentWhat learning and development professionals can learn from marketingWhat marketing teams can take away from learning and development teamsThe importance of putting time into your learning coursesHow Danielle keeps her ‘creative well’ full of ideasTips to help develop your marketing teamImportant links and mentions:The Visual Lounge: https://bit.ly/tvlsubscribeBeyond the Sky: https://www.beyondthesky.caDanielle’s LinkedIn: https://www.linkedin.com/in/daniellewallace/?originalSubdomain=caLearn more about the TechSmith Academy.To read the blog post on the topic or watch the video, go to: https://www.techsmith.com/blog/video-lessons-from-marketing