Inelastic Ticket Pricing

We use the tool of demand-elasticity to address the issue of why ticket pricing in professional sports tends to be lower than the level that economists would suggest to be optimal. A possible explanation to this apparent puzzle is offered -- in the form of 'complementary' revenue sources. Some material in these videos is based on textbook examples from: Sports Economics (3rd edn.) Selection from Fort, Leeds and von Allmen for Ross Booth (Monash University) and Liam Lenten (La Trobe University). Copyright 2012 La Trobe University, all rights reserved. Contact for permissions.