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Influence: What kind of shopper are you? episode artwork

EPISODE · Jan 3, 2020 · 9 MIN

Influence: What kind of shopper are you?

from Your Money with Michelle Martin · host MONEY FM 89.3

According to a study by the NUS Business School, there are 12 types of shoppers, with the most popular being classic shoppers. Classic shoppers are consumers who weigh different brands after a purchasing need arises, before deciding on one brand. We speak to the man who led the study, Professor Leonard Lee from the NUS Business School.See omnystudio.com/listener for privacy information.

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Influence: What kind of shopper are you?

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How long is this episode of Your Money with Michelle Martin?

This episode is 9 minutes long.

When was this Your Money with Michelle Martin episode published?

This episode was published on January 3, 2020.

What is this episode about?

According to a study by the NUS Business School, there are 12 types of shoppers, with the most popular being classic shoppers. Classic shoppers are consumers who weigh different brands after a purchasing need arises, before deciding on one brand. We...

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