Innovative Business Models for Women: Redefining Success

Episode Summary:In this inspiring episode of "Did She Really Say That?", host Katrina van Oudheusden welcomes guest Marcey Rader, a multi-award-winning certified speaking professional and founder of the company where health powers performance. Together, they dive into the unique challenges and opportunities women face in business, highlighting Marcey's innovative business model that combines coaching, consulting, speaking, and training to empower both clients and contractors. Marcey shares her insights on building a business that supports varied lifestyles and talents, emphasizing health and productivity. She also discusses the importance of financial strategy in sustaining business growth.Key Discussion Points:Innovative Business Models: Marcey explains her unique business approach that involves contracting specialized coaches for different client needs, allowing for flexibility and expert growth.Empowering Women in Business: The discussion touches upon how women build businesses differently, often challenging traditional norms to create more flexible and inclusive work environments.Financial Savvy and Sustainability: Both Katrina and Marcey highlight the significance of financial education for entrepreneurs, underscoring how strategies like Profit First can enhance business viability.Effective Management Strategies: The episode explores effective task management and the pitfalls of using tools like Slack incorrectly as a project management system.Honest Feedback in Client Communication: Marcey shares anecdotes of delivering candid feedback to clients, encouraging honest and open communication.Guest Bio - Marcey Rader:Marcey Rader is a certified speaking professional, productivity expert, and founder of a company focused on health-powered performance. With a background in corporate and individual coaching, Marcey has built a business model that leverages the strengths of multiple experts to deliver tailored coaching and training services. Her approach emphasizes the correlation between health and productivity, promoting balanced and effective work environments.Recommended Resources:Book: "Reclaim Your Workday" by Marcey RaderPodcast: Health Powered ProductivityFree Video Series:.Tune in to hear more about how Marcey Rader is redefining business practices for women and creating sustainable, empowering work environments. For more insights and resources, make sure to check out the show notes linked in this episode.Thanks for listening! If you are enjoying our podcast, leave a comment below. We love hearing from our fans and other female entrepreneurs! We are collaborating to make business better for every woman! Feel free to share this podcast on your favorite social platform. And if you are listening on any of the podcast platforms, we would love it if you could post a 5-star review. Please, help us get our message out! Together, we discover how each woman has the power to unlock another woman when we are open about what we are redefining as women in business.About Your Host: Katrina van OudheusdenFormer Chef at Walt Disney World® Resort, Restaurateur, Speaker, and CEO of Truth Bomb Marketing. Katrina is a sought-after consultant for small business growth among female entrepreneurs. She created a revolutionary business training method called ‘CreatHER™ Business Rewire’. Weaving together time, money, and business growth by preventing burnout and strengthening female leadership skills. Alongside the CreatHER™ Planner, women are finally experiencing less stress in all areas of their lives. When the focus begins with HERself, women discover a freedom to dream big, increase revenue, and design a marketing strategy that works for them. CreatHer Money Revolution Summit: Blog CreatHER 2026 Planner CreatHER Reset RetreatsCreatHER Business Rewire