Inovação em embalagem: os rótulos minimalistas da marca Oliveira da Serra

from Sustentável Podcasts · host Abilways Portugal

Send us Fan MailA sustentabilidade está na génese do grupo Sovena, que procura inovar e otimizar os seus recursos diariamente, com vista às suas metas de descarbonização. Neste podcast, estivemos à conversa com Joana Oom de Sousa, diretora de Sustentabilidade do grupo Sovena e Loara Costa, Diretora de Marketing & Trade Marketing do Grupo Sovena, e ficamos a conhecer a aposta numa nova embalagem minimalista da marca Oliveira da Serra, produzida com 100% pet reciclado e sem rótulo frontal, uma inovação neste setor em Portugal. “Uma provocação corajosa” nas palavras de Loara Costa, que falou ainda da importância do ecodesign na estratégia de packaging. Tempo ainda para perceber a importância da certificação na credibilização destes processos.Entrevistadas:Joana Oom de Sousa, diretora de Sustentabilidade, Grupo Sovena Loara Costa, Diretora de Marketing e de Trademarketing, Grupo Sovena Com o apoio da:Oliveira da Serra

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This episode was published on June 18, 2025.

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