InPowered Women: Interview of Rachael Horn

In this episode of the InPowered Women Podcast, Sharon Lee sits down with Rachael Horn, Growth Partner at Vye Agency, for a lively conversation about marketing, strategy, career pivots, and the power of building a strong foundation for growth. From her early work in the nonprofit world to teaching English in Italy during COVID, Rachael shares how each chapter shaped the marketing leader she is today. Now based in Nashville, Rachael works with companies to create strategic marketing plans built around real business goals, target audience research, and measurable results. She and Sharon also dig into AI in marketing, CRM strategy, consistent messaging, and why businesses can’t afford to “set it and forget it” when it comes to growth. And because this is InPowered Women, the conversation also gets personal. Rachael talks about becoming a yoga instructor, building a side wellness offering, and bringing energy, balance, and intention into both work and life. This episode is insightful, high-energy, and a whole lot of fun — with the added bonus that Sharon and Rachael also happen to be aunt and niece. A special thank you to Megan Kuhl with Perfect Search for sponsoring this episode. Learn more at PerfectSearchInc.com.