EPISODE · Nov 19, 2025 · 1H 4M
Inside Brandsmart’s Black Friday Madness | Brandsmart USA
from A Day in Miami Show · host A Day in Miami
Step inside one of South Florida’s most iconic retailers — BrandsMart USA.In this episode, General Manager Danny Figueredo, VP of Marketing Hansel Lopez, and Regional Director Phil Lieberman share stories from decades of growth, crazy Black Fridays, million-dollar deals, and the secret to customer loyalty that’s kept them thriving for over 45 years.From 90s nostalgia to modern-day marketing challenges, this is a fun, inspiring look behind the scenes of a company that defined the South Florida shopping experience.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro1:48 How Has Brandsmart Evolved?3:38 Brandsmart Dock During Black Friday4:41 Working in the 90s5:46 Why Brandsmart Gives a Better Experience7:32 Building Loyalty Among Customers and Employees9:08 $1,000,000 Deal13:11 Preparing for Black Friday13:52 Kiko’s Wishlist15:25 Best-Sellers During Holidays16:10 Mattresses19:05 They Had to Close One Black Friday20:26 Their Best Year at Brandsmart21:30 Conclusion22:11 Intro #2 23:25 About Hansel24:36 Experience at Brandsmart25:36 Haggling Prices27:18 Huge Variety of Products28:28 Lease to Own29:28 Updating Logo and Image32:22 The Pit33:55 Airfrying Turkey34:43 Encouraging People to Visit In Person37:05 Partnership with Christmas Wonderland39:17 Gift Cards for First 100 Customers on Black Friday39:48 Being Open Till Late41:33 REAL Deals for Black Friday 43:23 Biggest Marketing Challenge 45:37 Sales Team46:31 First Purchase for Kids in Brandsmart49:21 Deal for Kiko for a FREE TV52:39 Kiko’s and Manny’s Wishlist56:09 Shipping Out of Country for Tourists57:17 Service Team58:15 Hansel’s Wishlist1:00:44 Top 3 Restaurants1:04:13 Outro
What this episode covers
Step inside one of South Florida’s most iconic retailers — BrandsMart USA.In this episode, General Manager Danny Figueredo, VP of Marketing Hansel Lopez, and Regional Director Phil Lieberman share stories from decades of growth, crazy Black Fridays, million-dollar deals, and the secret to customer loyalty that’s kept them thriving for over 45 years.From 90s nostalgia to modern-day marketing challenges, this is a fun, inspiring look behind the scenes of a company that defined the South Florida shopping experience.Manny Alfonso:Instagram: https://www.instagram.com/mannyalfonso8/Kiko Suarez:Instagram: https://www.instagram.com/querikoconkiko/Eduardo Moya:Instagram: https://www.instagram.com/mr_moya/Follow Us! - A Day in Miami:Instagram: https://www.instagram.com/adayinmiami/Listen on Spotify:https://open.spotify.com/show/20WEys6jxiliBCLoo9iSID________________________Produced by: Ben SchwedeInstagram: https://www.instagram.com/benthecreatorrr/0:00 Intro1:48 How Has Brandsmart Evolved?3:38 Brandsmart Dock During Black Friday4:41 Working in the 90s5:46 Why Brandsmart Gives a Better Experience7:32 Building Loyalty Among Customers and Employees9:08 $1,000,000 Deal13:11 Preparing for Black Friday13:52 Kiko’s Wishlist15:25 Best-Sellers During Holidays16:10 Mattresses19:05 They Had to Close One Black Friday20:26 Their Best Year at Brandsmart21:30 Conclusion22:11 Intro #2 23:25 About Hansel24:36 Experience at Brandsmart25:36 Haggling Prices27:18 Huge Variety of Products28:28 Lease to Own29:28 Updating Logo and Image32:22 The Pit33:55 Airfrying Turkey34:43 Encouraging People to Visit In Person37:05 Partnership with Christmas Wonderland39:17 Gift Cards for First 100 Customers on Black Friday39:48 Being Open Till Late41:33 REAL Deals for Black Friday 43:23 Biggest Marketing Challenge 45:37 Sales Team46:31 First Purchase for Kids in Brandsmart49:21 Deal for Kiko for a FREE TV52:39 Kiko’s and Manny’s Wishlist56:09 Shipping Out of Country for Tourists57:17 Service Team58:15 Hansel’s Wishlist1:00:44 Top 3 Restaurants1:04:13 Outro
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Inside Brandsmart’s Black Friday Madness | Brandsmart USA
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