Inside Skale: Marketing, Chain Identity, and the Power of Influence with Andrew Saunders

Episode 33 With Andrew Saunders the Chief Marketing and Growth Officer at Skale Network Andrew was the former Global Head of Entertainment + Culture At Amazon HQ. Driving many campaigns across all areas of entertainment and pop culture including television, streaming, movies, podcasts, sports, gaming, celebrity talent and more 00:07 Coming up 02:09 What is Skale? 07:33 Chains are only as good as their products 09:33 Meeting consumers where they are. Data matching 12:07 Modern marketing tactics 16:47 Industry decisions are made in a vacuum 19:30 Chain identity 25:33 What is Skale's identity 31:15 Is influencer spend worth it? Campaign with Justin Bieber 40:40 Politics involvement with crypto