Inside Universal Music's Big Bet on Hospitality - Oscar Serrano, UMusic Hospitality

In this episode, Oscar Serrano shares how UMusic Hotels, a joint venture between Universal Music Group and UMusic Hospitality & Lifestyle, is reimagining hospitality at the intersection of music, entertainment, and culture. He explains how the concept evolved from the idea of connecting music superfans with real-world experiences to opening the first property in Madrid, complete with live performances, retail collaborations, and cultural programming.Also see from Oscar: How Operational Insight Fuels Commercial Success in Hospitality A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands