Insights Beyond Hospitality: What can luxury hospitality learn from immersive entertainment?

EPISODE · Aug 13, 2025 · 39 MIN

Insights Beyond Hospitality: What can luxury hospitality learn from immersive entertainment?

from ILHA Suite Talk · host International Luxury Hotel Association

Our guest, Laura Hess, is an experience strategist and founder of Reuleaux. After exploring 500 immersive productions, she created the REMARKABLE 2025 report, a weighted evaluation rubric that measures emotional resonance, exchange, magic, and engrossing moments that leave a lasting imprint. In this conversation, she shares how luxury hospitality can adopt non-transactional touchpoints, sensory design, and playful facilitation to create transformative guest journeys.Also featuring:Susie Arnett – Transformational Concierge; Editor and Director of Wellness Programming, Six SensesSharon Hirschowitz – Head of Communications, International Luxury Hotel AssociationIn this episode:Translating immersive entertainment principles to hospitality: from sensory signatures to “crossing the threshold” rituals.The Hermès “unshoppable event” an experience offered purely as a cultural gift.Play, agency, and human-centered design in check-ins, spa experiences, and departure rituals.When technology supports storytelling and when it isolates.Follow the podcast and explore more insights: ⁠⁠ilha.org⁠⁠

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Insights Beyond Hospitality: What can luxury hospitality learn from immersive entertainment?

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