Integrating Video into Higher Ed Paid Campaigns

There is no denying the power of video, especially its power on teens – it’s visual, emotional, interactive, and it’s the content that resonates most with this demographic.  But what makes a video dynamic and how can it best align with your paid media efforts? An associate creative director, video hailing from Austin and NYC and a higher ed paid media account manager representing colleges and universities across the country explore how to align video with a range of paid media campaigns. Different goals require different approaches, and assets make all the difference.This episode addresses:·        What content is working best right now·        When video drives most campaign results·        Key things to consider when capturing content·        Different strategies for different audiences·        Getting the most out of productions/partnershipsAngela Wenner is on LinkedIn. Robert Wood is on LinkedIn. For more on Paskill’s digital capabilities, visit: https://paskill.agency/services/digital-traditional-advertising/