Integrating Video into Higher Ed Paid Campaigns

There is no denying the power of video, especially its power on teens – it’s visual, emotional, interactive, and it’s the content that resonates most with this demographic.  But what makes a video dynamic and how can it best align with your paid media efforts? 

An associate creative director, video hailing from Austin and NYC and a higher ed paid media account manager representing colleges and universities across the country explore how to align video with a range of paid media campaigns. Different goals require different approaches, and assets make all the difference.

This episode addresses:

·        What content is working best right now

·        When video drives most campaign results

·        Key things to consider when capturing content

·        Different strategies for different audiences

·        Getting the most out of productions/partnerships

Angela Wenner is on LinkedIn.
Robert Wood is on LinkedIn.

For more on Paskill’s digital capabilities, visit: https://paskill.agency/services/digital-traditional-advertising/