Intent Over Attention: Direct Bookings For Hotels via TikTok

TikTok is stealing attention and AI is rewriting search.Learn practical steps to protect direct bookings and turn intent into revenue.Guest: Serge Berezhnoy, founder of InsightArc and AI-driven guest intent expert, explains how hotels can reclaim distribution. Host Alon Shkuri guides a focused discussion on TikTok, AI agents, and real-time personalization.- Identify guest intent in real time to deliver offers that convert more bookings.- Use authentic local creators to drive higher-performing social traffic at lower cost.- Leverage reviews and Google Maps signals to appear in AI-driven search and agents.- Apply simple personalization segments to boost direct conversion without heavy tech lift.Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality