Interactive Voice Ads

Could I interest you in a free cup of coffee? Advertisements that interact with you via voice recognition are in development. Could these actually work? In what use cases would they be appropriate? What are the UX issues that need to be addressed so that advertisers do not turn off their target customers? Chris and Lisa discuss these topics and more in this week's episode.Research on in-vehicle commerceResearch on chatbotsEpisode TranscriptQuestions? Comments? Email us at [email protected] on LinkedIn Lisa on LinkedInStrategy Analytics UX Innovation Practice

What this episode covers

Could I interest you in a free cup of coffee? Advertisements that interact with you via voice recognition are in development. Could these actually work? In what use cases would they be appropriate? What are the UX issues that need to be addressed so that advertisers do not turn off their target customers? Chris and Lisa discuss these topics and more in this week's episode. Questions? Comments? Email us at [email protected]

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This episode was published on April 20, 2021.

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