International Case Law & Trademarks in the Digital Age

While the internet has no physical boundaries and is globally accessible, trademarks are territorial in nature. In this episode, #ourveryown Deputy Managing Partner John Mbaluto, FCIArb, Partner Claire Mwangi, and Associates Wambui Mwariri, Blenda Nyahoro, and Melanie Mwenda look at a famous international trademark case and explore trademarks in the digital age. Tune in for an insightful conversation on the concerns that arise from the use of trademarks and the internet and recommendations from the team. #Trademarks #IntellectualProperty #LegalTalks #LegalInsights #BrandIdentity #TrademarkProtection #IPLaw #OCORoundTable #TrademarksKenya #TrademarksAndTheInternet #KeywordAdvertising #Cybersquatting #DigitalImpersonationEpisode Outline (0:00) Introduction(00:47) “Moron in a hurry” trademarkinfringement – Morning Star Cooperative Society vs. Express Newspapers Limited(04:30) Interplay between Trademarks and the Internet(06:25) While the Internet is Global, Trademarks are territorial (07:45) 3 concern that arise with the use of trademarks and the internet (08:00) Keyword advertising (09:42) Cybersquatting(11:15) Impersonation on social media (12:51) Recommendation to the 3 concerns(15:05) Trademarks show a business grows (15:46) Register your business as a trademark when registering its name(16:36) Trademark cases are about a ‘balance of probabilities’(17:11) Protect your brand when starting a business (17:39) conclusion