International student recruitment | How to make it productive and human-centered | Alberto Lazzari

In this episode of EdTech and Pancakes, we dive deep into the art and science of international student recruitment with our special guest, Alberto Lazzari, Global Engagement Officer at the University of Padua, one of Europe’s oldest academic institutions. Alberto's team started using DreamApply in 2019 and within just 5 years, the University of Padua witnessed a 400% increase in incoming student applications. 𝗧𝗼𝗽𝗶𝗰𝘀 00:00 Taste of the episode 01:20 Alberto’s journey to working with student recruitment 03:35 How a background in sales influences Alberto’s approach 06:14 What’s misunderstood about international student recruitment 09:44 Challenges in modern student recruitment 11:16 Keeping an eye on student trends and influences 13:23 How Padua University uses DreamApply for insights 14:25 Using flags and trackers in DreamApply 15:48 Importance of personalization in student recruitment 17:13 How Alberto runs experiments for customizing the applicant journey 19:50 Requesting tailored solutions from DreamApply 21:07 Automating the process while maintaining authenticity 25:18 Mistakes to avoid when segmenting applicants 27:53 Benefits and pitfalls of using AI in recruitment 32:35 DreamApply tools that mitigate AI risks 33:53 Using DreamApply’s integration with Zapier 35:39 Integration of admissions and marketing teams 41:35 In-person recruitment events 43:19 The University of Padua overview 47:48 Italy as a study destination 50:35 Final tips for recruitment officers 🔔 Don’t forget to subscribe to stay updated on our latest episodes. 𝗔𝗯𝗼𝘂𝘁 𝗗𝗿𝗲𝗮𝗺𝗔𝗽𝗽𝗹𝘆 Founded in 2011 in Estonia, DreamApply is an innovation-driven EdTech organization improving access to education around the globe. DreamApply's application management software helps more than 300 educational institutions across 40 countries improve admissions, marketing, scholarship management, and other internal processes. DreamApply’s easy-to-use and customizable software increases student enrollment by 30% and reduces application processing time by 40%. With features designed with and for educational institutions, and integrations with commonly used systems, DreamApply empowers teams to get more done with less effort. 𝗦𝘁𝗮𝗿𝘁 𝗿𝗲𝗰𝗲𝗶𝘃𝗶𝗻𝗴 𝟱𝟬% 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝘂𝗱𝗲𝗻𝘁 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 👉 Book a free consultation of DreamApply's admissions management software today and start increasing applications to your university https://www.dreamapply.com/request-a-demo