Interview Only w/ Lauren Gustus - How The Salt Lake Tribune Reinvented Itself & Local News

Lauren Gustus — executive editor of The Salt Lake Tribune — joins the Chuck Toddcast ahead of Local News Day on April 9th to discuss how a legacy daily newspaper completely reimagined itself as a nonprofit and is now taking its paywall down entirely in May, betting that free access and a members-based support model is the path to long-term sustainability. Gustus walks through the Tribune's fascinating history: the newspaper once had a 50-person desk dedicated just to youth sports, was heavily supported by the Huntsman family, had a joint operating agreement with the Deseret News, and — like so many local papers — eventually became a target for private equity firms. She explains how the Tribune transitioned to its nonprofit structure, acquired the Moab Times and retained those subscribers, created unique member benefits that require a paid subscription, and is now experimenting with how to serve Utah as both a statewide and hyper-local paper. She emphasizes that local news consumers are incredibly engaged and curious, that reporters need to understand their audience before doing the work, and that there has to be a genuine public service aspect to local journalism or the whole model falls apart. The conversation turns to the specific challenges of covering Utah — a state where the intersection of faith, business, and politics is uniquely intense. Gustus explains that the Tribune's reporters covering the LDS church are themselves LDS members, which she argues allows them to report honestly and with context rather than creating conflict of interest concerns. She notes that Utah politics is often described as divisive but more polite than elsewhere, and suggests that the state's tradition of mission service creates a more worldly electorate than outsiders assume. On the editorial page, Gustus says the Tribune still sends questionnaires to political candidates because voters need information, not instruction on how to vote, and reveals that the paper receives dozens of Trump op-ed submissions but declines to run them. She discusses the messy ongoing redistricting war in Utah, the potential opportunity created by the Nexstar/Tegna merger consolidating local TV news, and makes the case that the Tribune's model — nonprofit structure, reader engagement, statewide ambition, and free access — is fundamentally repeatable in other markets across the country, which is exactly the kind of story Local News Day is designed to amplify. Link in bio or go to https://getsoul.com & enter code TODDCAST for 30% off your first order. Thank you Wildgrain for sponsoring. Visit http://wildgrain.com/TODDCAST and use the code "TODDCAST" at checkout to receive $30 off your first box PLUS free Croissants for life! Protect your family with life insurance from Ethos. 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Timeline: (Timestamps may vary based on advertisements) 00:00 Lauren Gustus joins the Chuck ToddCast 02:30 SL Tribune is a legacy publication that’s been reimagined 03:30 The Tribune used to have a 50 person desk for youth sports 05:00 Huntsman family was a massive booster of the Tribune 05:45 Transitioning the Tribune to a nonprofit model 07:30 In May, the Tribune will be taking down their paywall 09:30 Private Equity bought newspapers in order to obtain their real estate 10:45 Tribune had a joint operating agreement with Deseret News 12:30 Local news has to constantly pivot between revenue sources 14:30 How many hybrid funding models were considered? 15:45 Acquired the Moab Times & subscribers kept paying 16:30 Creating unique member benefits that require a paid subscription 18:00 Local news consumers are incredibly engaged and curious 19:15 Reporters need to understand the audience before doing the work 21:15 There has to be a public service aspect to local journalism 24:30 Has local advertising gotten harder, easier or just different? 27:30 Are there different models for relationships with reporters? 28:30 Independent contractor/freelancer model hasn’t caught on in SLC 30:30 Stories should be tailored to the platform if resources allow 32:45 Instagram isn’t monetizable, but good for reaching a subscriber base 34:30 What model have you chosen for your editorial page? 36:00 Tribune still sends questionnaires to political candidates 36:45 Voters need info, don’t need to be told how to vote 38:30 Trib receives dozens of Trump Op-Eds, doesn’t run them 39:00 How do you cover the LDS church?  40:30 Tribune team covering the church are LDS members, but still report honestly 42:00 Intersectionality of faith, business and politics is huge in Salt Lake City 43:30 Utah politics is seen as divisive but more polite… is that true? 44:00 Mission service creates a more worldly electorate in Utah 46:00 The redistricting war in Utah has been incredibly messy 47:45 Nexstar/Tegna merger will consolidate TV news, is that an opportunity for you? 49:00 Tribune strives to be a statewide & local paper for all of Utah 51:30 Tribune model is repeatable 52:00 Plans for Local News Day on April 9th?See omnystudio.com/listener for privacy information.