Introducing a self serve plan at Amplitude | Franciska Dethlefsen

from Growth Machines: Combining Product-Led Growth and Sales · host Vincent Jong

In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude. We focus on how companies can successfully transition to a product-led strategy if they are doing sales today. Franciska shares insights about the process of building internal support for this approach, ensuring the product is actually ready to sell when t...

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This episode was published on February 1, 2024.

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