Introduction

What is SaaS Sleep School, why does it exist, and what are you about to absorb? This is GTM in Your Sleep — ten lessons on modern go-to-market strategy designed to be heard, not read. No bullet points. No slide decks. Just calm, narrative-first thinking on how to find the right customers, build pipeline that actually converts, and grow revenue in the AI era. Each lesson runs about six minutes. It is designed for the moment just before sleep — when your analytical defenses are down and ideas land differently. By the time you wake up, something will have shifted. Topics covered across the series: the new GTM stack, signal-based prospecting, the dark funnel, ICP precision, AI-augmented discovery, personalization at scale, revenue intelligence, the future of the SDR, community-led growth, and GTM velocity. Let's begin.