EPISODE · Aug 9, 2022 · 11 MIN
IRL Entertainment CPG Product Trend | Stranger Things Surfer Boy Pizza | Netflix Consumer Products
from the Joshua Schall Audio Experience · host Joshua Schall
Did Netflix just create an ‘in real life” entertainment CPG go-to-market playbook? While I appreciated the expansiveness, sharper storylines, amazing cinematography, and darker nature of Season 4 like most other fans of Stranger Things, the CPG industry strategist in me couldn’t help but notice something else…Surfer Boy Pizza. This was a fake pizza restaurant chain that had a reoccurring theme throughout Season 4, but did you know that you could actually buy a real Surfer Boy Pizza at Walmart? The “in real life” Surfer Boy Pizza was just as much of a masterpiece as Stranger Things Season 4. It used to be pretty rare to find real products in movies, but over the last century product placement has become such a big business. This has caused media companies to have an overreliance on product placement and Netflix is showing the entertainment industry that its lack of creativity and utilization of fictional brands might be a big mistake. I breakdown why Netflix changed its consumer products strategy and what's likely next for them in their battle with Disney. What Netflix did with Surfer Boy Pizza was special, but this sort of reverse product placement, aka going from entertainment placement to CPG and not CPG placed in entertainment, isn’t completely new (Willy Wonka and the Chocolate Factory). That being said, life has a way of imitating art, especially when there’s money to be made. So, in the final part of this content, I run through five of my favorite fictionalized CPG brands from movies that could have made a killing (maybe even literally) crossing over into real life. CC: Limitless, Coming to America, Anchorman, Fight Club, and The Stuff FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall
What this episode covers
Did Netflix just create an ‘in real life” entertainment CPG go-to-market playbook? While I appreciated the expansiveness, sharper storylines, amazing cinematography, and darker nature of Season 4 like most other fans of Stranger Things, the CPG industry strategist in me couldn’t help but notice something else…Surfer Boy Pizza. This was a fake pizza restaurant chain that had a reoccurring theme throughout Season 4, but did you know that you could actually buy a real Surfer Boy Pizza at Walmart? The “in real life” Surfer Boy Pizza was just as much of a masterpiece as Stranger Things Season 4. It used to be pretty rare to find real products in movies, but over the last century product placement has become such a big business. This has caused media companies to have an overreliance on product placement and Netflix is showing the entertainment industry that its lack of creativity and utilization of fictional brands might be a big mistake. I breakdown why Netflix changed its consumer products strategy and what's likely next for them in their battle with Disney. What Netflix did with Surfer Boy Pizza was special, but this sort of reverse product placement, aka going from entertainment placement to CPG and not CPG placed in entertainment, isn’t completely new (Willy Wonka and the Chocolate Factory). That being said, life has a way of imitating art, especially when there’s money to be made. So, in the final part of this content, I run through five of my favorite fictionalized CPG brands from movies that could have made a killing (maybe even literally) crossing over into real life. CC: Limitless, Coming to America, Anchorman, Fight Club, and The Stuff FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall
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IRL Entertainment CPG Product Trend | Stranger Things Surfer Boy Pizza | Netflix Consumer Products
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