Is AI More about Making Money or Saving Money?

What this episode covers

On the Friday 15, Andy & Brian talk to Optimizely's Trevor Pope about whether practitioners should think about AI initiatives in terms of their impact on costs or their impact on revenue. (You might be surprised to hear that it can be both...) Master B2B Summit Master B2B Forum

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 24 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on February 27, 2026.

What is this episode about?

On the Friday 15, Andy & Brian talk to Optimizely's Trevor Pope about whether practitioners should think about AI initiatives in terms of their impact on costs or their impact on revenue. (You might be surprised to hear that it can be...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.