EPISODE · Aug 20, 2025 · 18 MIN
Is AI Rewriting the Rules of Marketing?
from Content Amplified · host Masset - Content Amplified
In this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide.What you'll learn in this episode:Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEOHow to make content more discoverable by both humans and AI assistantsPractical steps for marketers to adapt without fear of job lossThe value of mentorship, coaching, and micro-steps in mastering AI-driven content strategiesFree and paid resources for leveling up your skills and your teamText us what you think about this episode!
What this episode covers
In this episode we interview Carmela Fortin, AI coach, consultant, and founder of Seattle Startup Coaches. With 17 years of business experience and nearly a decade in AI, Carmela helps enterprise executives and startups navigate the new frontier where content, data, and generative AI collide. What you'll learn in this episode: Why generative engine optimization (GEO) is reshaping marketing beyond traditional SEOHow to make content more discoverable by both humans and AI assistantsPractical st...
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Is AI Rewriting the Rules of Marketing?
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