Is an excessive focus on cost limiting digital innovation...

What this episode covers

This week on the Friday 15, Andy & Brian talk about the advantages and disadvantages of B2B organizations taking a cost-centered approach to investment. While there are certainly benefits of focusing on cost (risk reduction, for example), when we polled our community 83% said that a cost-focused approach negatively impacted competitiveness. How should companies balance the need for running a predictable business with the need to continue to invest in innovation?

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 21 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on November 15, 2024.

What is this episode about?

This week on the Friday 15, Andy & Brian talk about the advantages and disadvantages of B2B organizations taking a cost-centered approach to investment. While there are certainly benefits of focusing on cost (risk reduction, for example), when we...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.