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Is Branding Making a Comeback? episode artwork

EPISODE · Jul 9, 2024 · 15 MIN

Is Branding Making a Comeback?

from Content Amplified · host Masset - Content Amplified

In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.What you'll learn in this episode: The resurgence of branding in the marketing landscape Differences between performance marketing and brand-focused strategies Tactical approaches to understanding the consumer journey Effective ways to communicate change within an organization Methods for empathizing with consumers even if you're not one of themText us what you think about this episode!

What this episode covers

In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group. What you'll learn in this episode: The resurgence of branding in the marketing landscape Differences between performance marketing and brand-focused strategies Tactical approaches to understanding the consumer journey Effective ways to communicate change within an organization Methods for empathizing with consumers even if you're not one of themText us what you think about this episode!

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Is Branding Making a Comeback?

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Frequently Asked Questions

How long is this episode of Content Amplified?

This episode is 15 minutes long.

When was this Content Amplified episode published?

This episode was published on July 9, 2024.

What is this episode about?

In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.What you'll learn in this episode: The resurgence of branding in the marketing landscape Differences between performance marketing and brand-focused...

Can I download this Content Amplified episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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