Is Branding Worth the Investment Today?

In this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices.Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value.What you'll learn in this episode:Why branding was once seen as a liability—and what changedHow to define brand in a world beyond logos and colorsTactics for involving your entire team—from SDRs to interns—in brand expressionHow Logan treats brand like part of the funnel, not something that floats above itReal examples of metrics they use to gauge branding effectivenessWhy switching off brand spend is like stopping rehab after knee surgeryHow employee advocacy and content creation directly drive engagementWhat makes cold outreach more effective when backed by brand awarenessWhy Solutionreach had to reintroduce themselves despite 25 years in the industryText us what you think about this episode!