EPISODE · Nov 1, 2024 · 23 MIN
Is channel conflict a reason not to sell direct in B2B?
from Master B2B Friday 15 · host Master B2B
This week on the Friday 15 podcast, Andy & Brian talk about how much channel conflict fears should impact your distribution strategy (in short, it shouldn't.) They dig into 7 ways to sell direct while managing the conflicts: - MAP and sales channel agreements - Public vs private pricing (pricing exposed behind logins or inside custom catalogs) - Assortment variations by channel - Being mindful of who is selling - Taking control in marketplace channels - Provide digital assets and analytics to channel partners - Channel monitoring and enforcement.
What this episode covers
This week on the Friday 15 podcast, Andy & Brian talk about how much channel conflict fears should impact your distribution strategy (in short, it shouldn't.) They dig into 7 ways to sell direct while managing the conflicts: - MAP and sales channel agreements - Public vs private pricing (pricing exposed behind logins or inside custom catalogs) - Assortment variations by channel - Being mindful of who is selling - Taking control in marketplace channels - Provide digital assets and analytics to channel partners - Channel monitoring and enforcement.
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Is channel conflict a reason not to sell direct in B2B?
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