Is Content the Core of Marketing?

In this episode, we interview Alina Ferrell, a marketing leader at SAP Gold Partner Archlynk. Alina shares her journey from journalism to marketing, where her passion for the written word has led to a dynamic career in content strategy.What you’ll learn in this episode:•How to develop content that resonates across the customer journey.•Practical steps to repurpose content for different audiences.•The importance of aligning content creation with stakeholder insights.•Tips on leveraging AI to enhance content production and streamline marketing efforts.Text us what you think about this episode!