Is digital penetration a good measure of eCommerce succes...

What this episode covers

This week on the Friday 15, Andy & Brian dig into why so many companies rely on digital penetration to measure whether their online initiatives are successful. Plus, they share ideas from practitioners about why digital penetration doesn't reflect the value of the online business, and other ways they measure whether their digital business is carrying its weight. Learn more about Master B2B at masterb2b.com.

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 22 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on January 24, 2025.

What is this episode about?

This week on the Friday 15, Andy & Brian dig into why so many companies rely on digital penetration to measure whether their online initiatives are successful. Plus, they share ideas from practitioners about why digital penetration doesn't reflect...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.