EPISODE · Oct 28, 2024 · 16 MIN
Is Email Marketing Broken Beyond Repair?
from Content Amplified · host Masset - Content Amplified
In this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise.What you’ll learn in this episode:•Why email should be more than a direct response tool•The impact of new technologies like Heymail and Superhuman on inbox curation•How to shift email content from transactional to trust-building•Strategies to approach email as a “social feed” channel•Why quality content should feel worth paying for—even in emailText us what you think about this episode!
What this episode covers
In this episode, we interview Phil Pilalas, an experienced marketer with over 13 years in the field, including roles in nonprofit radio and extensive in-house marketing expertise. What you’ll learn in this episode: •Why email should be more than a direct response tool •The impact of new technologies like Heymail and Superhuman on inbox curation •How to shift email content from transactional to trust-building •Strategies to approach email as a “social feed” channel •Why quality content sho...
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Is Email Marketing Broken Beyond Repair?
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