EPISODE · Sep 13, 2024 · 24 MIN
Is Great UI/UX Necessary in B2B eCommerce?
from Master B2B Friday 15 · host Master B2B
This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience. A few reasons they dig into: - Because buyers need to make these purchases for work, the interface may matter less than in B2C. - B2B businesses aren't willing to make the investments necessary to create a great experience. - The size of many B2B catalogs are orders of magnitude larger than the catalogs of B2C, which makes it much more difficult to build a great user experience.
What this episode covers
This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience. A few reasons they dig into: - Because buyers need to make these purchases for work, the interface may matter less than in B2C. - B2B businesses aren't willing to make the investments necessary to create a great experience. - The size of many B2B catalogs are orders of magnitude larger than the catalogs of B2C, which makes it much more difficult to build a great user experience.
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Is Great UI/UX Necessary in B2B eCommerce?
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