Is Great UI/UX Necessary in B2B eCommerce?

Episode 49 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Is Great UI/UX Necessary in B2B eCommerce?" was published on September 13, 2024 and runs 24 minutes.

September 13, 2024 ·24m · Master B2B Friday 15

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Summary

This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience. A few reasons they dig into: - Because buyers need to make these purchases for work, the interface may matter less than in B2C. - B2B businesses aren't willing to make the investments necessary to create a great experience. - The size of many B2B catalogs are orders of magnitude larger than the catalogs of B2C, which makes it much more difficult to build a great user experience.

Episode Description

This week on the Friday 15 podcast, Andy & Brian discuss the reasons why it's challenging for B2B eCommerce businesses to build a great user experience. A few reasons they dig into:

- Because buyers need to make these purchases for work, the interface may matter less than in B2C.

- B2B businesses aren't willing to make the investments necessary to create a great experience.

- The size of many B2B catalogs are orders of magnitude larger than the catalogs of B2C, which makes it much more difficult to build a great user experience.

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