Is incrementality is the only marketing metric that matters?

Episode 3: Incrementality is the only marketing metric that mattersIn this episode, we delve into the challenges and considerations of incrementality as a primary measurement for marketing success. This chat includes discussions on seasonality, how long these tests take to conduct, and the level of sophistication required for different advertising programs. We also talk about how to start adding incrementality tests into your reporting and where other forms of measurement go wrong.For show notes, visit https://blog.thrivedigital.com/incrementality-is-the-only-important-marketing-metricWant to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!Website: https://thrivedigital.com/LinkedIn: https://www.linkedin.com/company/thrive-digital/Instagram: https://www.instagram.com/thrive_digital/YouTube: https://www.youtube.com/@ThriveDigitalMarketingThanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. Follow this week’s hosts:Phil: https://www.linkedin.com/in/philiptomware/Eric: https://www.linkedin.com/in/erictsloan/Madeline: https://www.linkedin.com/in/madelinesilver1/Santana: https://www.linkedin.com/in/santana-blanchette/