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Is PBSA branding right for Gen Z? episode artwork

EPISODE · Apr 17, 2023 · 24 MIN

Is PBSA branding right for Gen Z?

from Campuslife's Group Chat · host CampusLife

Have PBSAs missed the mark on their branding when it comes to attracting Gen Z? Rui Barros, Global CEO of Yugo student accommodation believes branding for most Purpose Built Student Accommodation providers is in its infancy, with a disconnect between what Gen Z are looking for and how PBSAs are marketing themselves. In this episode of Group Chat, we talk to Rui about: - Why Yugo's brand is built on insight from Gen Z across the world - How the Yugo brand filters down into the resident experience - How 40,000 beds can change the world - Why the best ideas are stolen from the hospitality industry - What other PBSA operators can do to make their proposition more appealing for Gen Z Find out more about Yugo Find out more about CampusLife Watch the episode here on CampusLife's YouTube channel

What this episode covers

Have PBSAs missed the mark on their branding when it comes to attracting Gen Z? Rui Barros, Global CEO of Yugo student accommodation believes branding for most Purpose Built Student Accommodation providers is in its infancy, with a disconnect between what Gen Z are looking for and how PBSAs are marketing themselves. In this episode of Group Chat, we talk to Rui about: - Why Yugo's brand is built on insight from Gen Z across the world - How the Yugo brand filters down into the resident experience - How 40,000 beds can change the world - Why the best ideas are stolen from the hospitality industry - What other PBSA operators can do to make their proposition more appealing for Gen Z Find out more about Yugo Find out more about CampusLife Watch the episode here on CampusLife's YouTube channel

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Is PBSA branding right for Gen Z?

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Frequently Asked Questions

How long is this episode of Campuslife's Group Chat?

This episode is 24 minutes long.

When was this Campuslife's Group Chat episode published?

This episode was published on April 17, 2023.

What is this episode about?

Have PBSAs missed the mark on their branding when it comes to attracting Gen Z? Rui Barros, Global CEO of Yugo student accommodation believes branding for most Purpose Built Student Accommodation providers is in its infancy, with a disconnect...

Can I download this Campuslife's Group Chat episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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