Is Personalization Possible in B2B Digital Commerce?

Episode 31 of the Master B2B Friday 15 podcast, hosted by Master B2B, titled "Is Personalization Possible in B2B Digital Commerce?" was published on May 3, 2024 and runs 20 minutes.

May 3, 2024 ·20m · Master B2B Friday 15

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Summary

In this week's Master B2B Friday 15, Andy & Brian discuss:- What the unemployment numbers mean for digital investments. - Why personalization is so much more challenging in B2B than in B2C. - How you define "the customer" in B2B will define what types of personalization you actually need.

Episode Description

In this week's Master B2B Friday 15, Andy & Brian discuss: - What the unemployment numbers mean for digital investments.

- Why personalization is so much more challenging in B2B than in B2C.

- How you define "the customer" in B2B will define what types of personalization you actually need.

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