Is Podcasting Worth It for Your Firm? With Kristin Twiford

If you've ever wondered whether a podcast is worth the time, this episode is your honest answer.In this conversation, Rosemary sits down with Kristin Twiford, VP of Brand and Strategic Partnerships at Nines, where she leads the Easemakers Podcast, a show built for estate managers, household staff and private service professionals serving ultra-high-net-worth families. Kristin shares exactly how she built Easemakers from the ground up, why structure is the secret to consistency and what surprised her most about the long-tail return of a well-built podcast.What we cover:Why most podcasts stall after the first few episodes and the pre-launch decisions that prevent itHow to structure interviews so guests share expertise instead of pitching their servicesThe "what story do you want to tell" question every advisor should answer before recording episode oneHow a well-built podcast deepens trust with prospects, clients, and centers of influenceWhy podcasting opens partnership doors with adjacent service providers — estate attorneys, CPAs, insurance specialists, and moreThe evergreen content data that explains why podcast episodes keep earning listens years after publicationWhat separates a podcast that builds a firm's brand from one that fades after the initial pushResources:Watch this episode on YouTube: https://youtu.be/47Vo3VbtM8wWealth Matters Consulting website: https://www.wealthmattersconsulting.com/Connect with Rosemary Denney: https://www.linkedin.com/in/rosemarybdenney/Easemakers Podcast and Community: https://ninesliving.com/easemakers-community/Connect with Kristin Twiford on LinkedIn: https://www.linkedin.com/in/kristintwiford/Acquired Podcast (Kristin's favorite): https://www.acquired.fm/Stop Asking Questions by Andrew Warner: https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews/dp/1737676540If this conversation gave you a clearer picture of what podcasting can do for your firm, subscribe wherever you listen, leave a review and share it with a colleague who's been on the fence. We'd love to hear what resonated.Email us at: [email protected]