Is Social Media the New Search?

In this episode, we interview Ashley Hutchings, Director at Kelly Scott Madison, about the fascinating evolution of search and how social media platforms are transforming the way people discover content, products, and brands.What you’ll learn in this episode:•Why search is shifting from traditional engines to social platforms.•How businesses can adapt their strategies to fragmented search behaviors.•The importance of tailoring content to specific platforms for maximum impact.•Insights on leveraging paid social advertising to enhance visibility.•Predictions on the future of social search and keyword-based advertising.Discover how to stay ahead in a rapidly changing digital landscape with actionable insights from Ashley’s expertise in media and marketing.Text us what you think about this episode!