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Is the first-party marketplace model working in B2B? episode artwork

EPISODE · Jun 21, 2024 · 24 MIN

Is the first-party marketplace model working in B2B?

from Master B2B Friday 15 · host Master B2B

This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.

What this episode covers

This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.

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Is the first-party marketplace model working in B2B?

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 24 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on June 21, 2024.

What is this episode about?

This week Andy & Brian take a look at why the hype behind first-party marketplaces has cooled, and whether we'll ever see the promise of the model fulfilled.

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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