Is Top of Funnel Content Still Worth It?

In this episode we interview Brittney Thompson, a seasoned content strategist and solo business owner who serves B2B tech and SaaS companies with audience-driven content and long-form writing.What you'll learn in this episode:Why AI has exposed the saturation of top-of-funnel contentHow to craft bottom-of-funnel content that builds trust and differentiatesThe balance between using AI tools and creating content with human connectionWhy understanding real customer pain points starts with talking to salesHow sales enablement and marketing can finally align their effortsWhat content to cut—and what to double down on—in your strategyText us what you think about this episode!