EPISODE · Apr 3, 2025 · 14 MIN
Is Video the Key to Mind Share?
from Content Amplified · host Masset - Content Amplified
In this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia.What you'll learn in this episode:Why mind share—not intent—is where great marketing startsHow video can build trust and amplify authentic brand presenceThe right way to repurpose video for maximum content reachWhy AI only works when it starts with human insightHow marketers can scale video creation without blowing their budgetTactics to thrive in the era of zero-click contentWhat measurement looks like when your goal is mind share—not just MQLsText us what you think about this episode!
What this episode covers
In this episode we interview Kelly Cheng, CMO at Goldcast, a video AI content platform and former marketer at Wistia. What you'll learn in this episode: Why mind share—not intent—is where great marketing startsHow video can build trust and amplify authentic brand presenceThe right way to repurpose video for maximum content reachWhy AI only works when it starts with human insightHow marketers can scale video creation without blowing their budgetTactics to thrive in the era of zero-click conten...
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Is Video the Key to Mind Share?
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