Is Your News Actually an Ad? Dr. Michelle Amazeen Explains Content Confusion

Dr. Michelle Amazeen, Associate Dean of Research, Associate Professor of Mass Communication, and Director of the Communication Research Center at Boston University’s College of Communication, delves into the key ideas from her widely praised book Content Confusion: News Media, Native Advertising, and Policy in an Era of Disinformation. Dr. Michelle unpacks how native advertising blurs the line between journalism and commercial persuasion, tracing its historical roots, legal risks, and troubling impact on democratic deliberation. Drawing on case studies such as Chevron’s media presence, she explains how advertiser partnerships can compromise news independence, and highlights policy solutions, from stronger editorial firewalls and clearer ad disclosures to robust media literacy education and diversified, non-profit funding models for independent journalism. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. B. Dr. Michelle Amazeen offered compelling insights from her acclaimed book “Content Confusion: News Media, Native Advertising, and Policy in an Era of Disinformation”, during her engaging discussion on the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.