Is Your UVP Costing You Guests?

Stop guessing what guests want. Learn a practical process to turn customer conversations into a clear, revenue-driving proposition.Market clarity, a single source of truth, and AI-ready operations that protect margin and service.Anu Ala-Outinen, co-founder of Moder and former competition lawyer turned travel tech entrepreneur, explains how to validate your market and make your UVP operational.- Validate demand by talking to customers so you attract the right guests and reduce costly assumptions.- Craft a UVP that is clear, relevant, and memorable so teams make faster, more consistent decisions.- Consolidate messy tech stacks into one platform to sell experience packages, streamline operations, and get a single source of truth.- Apply AI to personalize offers and optimize staffing while keeping human service central to the guest experience.Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience.Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality