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It Starts and Ends With Data

EPISODE · Feb 26, 2025 · 25 MIN

It Starts and Ends With Data

from Credit in Focus · host LexisNexis Risk Solutions

Gain a better understanding of the role alternative data plays in personalized marketing strategies.Hemant Deulkar, Senior Director of Data Driven Marketing sits down for a conversation with John McWilliams, Director of Consultative Solutions to discuss the importance of trust and personalization in driving consumer choice. They emphasize the evolving limitations of traditional credit data and the emerging opportunities presented by alternative data sources.Download the Datos New Data Perspective Whitepaper from LexisNexis® Risk Solutions to learn more.DISCLAIMER: The information provided in this podcast is for informational purposes only and is not intended to and shall not be used as legal advice.  The views and opinions expressed in this podcast are solely those of the speakers and do not necessarily reflect the views or positions of LexisNexis Risk Solutions. LexisNexis Risk Solutions does not warrant that the information provided in this podcast is accurate or error-free.LexisNexis and the Knowledge Burst logo are registered trademarks of RELX Inc. Other products and services may be trademarks or registered trademarks of their respective companies. Copyright© 2026 LexisNexis Risk Solutions.

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It Starts and Ends With Data

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