Iterating on Product Strategy

What happens when your product strategy doesn’t match what your teams are learning in discovery? In this episode of All Things Product, Teresa Torres and Petra Wille unpack how to spot when your strategy needs a refresh—and how to evolve it based on real customer insights. They challenge the assumption that most organizations even have a clear product strategy, explore what makes a strategy actionable (and durable), and offer practical guidance for product leaders and teams navigating discovery-driven change. You’ll walk away with tools to: ✅ Identify implicit vs. explicit strategy ✅ Use discovery insights to evolve strategic direction ✅ Create feedback loops between product teams and leadership ✅ Measure if your strategy is actually working ✅ Whether you're in a startup juggling shifting priorities or a mature org trying to keep strategy aligned across teams, this conversation brings clarity to a complex topic.