It'll Cost You Campaign Explained | Glasgow News

Scotland’s summer crackdown on underage drinking hits hard with “It’ll Cost You!” — a bold new campaign by Police Scotland targeting adults who buy alcohol for minors. With rising awareness, arrests still happen, proving proxy purchasing remains a serious problem. The law is clear: it’s illegal, and penalties include fines or jail time. Beyond legal trouble, this behavior puts young people at risk and fuels disorder. Retailers and community groups are on board, backing initiatives like “Challenge 25” and pushing for collective action to keep kids safe. This is a unified effort to stop the cycle — and make sure everyone knows the price of breaking the rules. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/e9c7f38bbcb4c3d6