It's Easier To Build A Product Than Market One ft. Gunveen Kaur Bedi

In today's episode, I chat with Gunveen, founder at Growzle, about building an offshore marketing team for bootstrapped London startups who need agency-quality GTM work at half the cost—and helping Indian startups expand into the US, UK, and Europe. The campaign story is a great one: a client handed over a list of 4,000 UK companies and said "go get us calls." Gunveen's team filtered it down to 900 by tracking two signals—whether companies were already using a competitor tool (longer conversion cycle, skip them) and whether they were actively hiring (fast growth means expense management chaos, which is exactly the pain the product solves). Those 900 got personalized emails built from LinkedIn research on leadership posts fed into Clay via the Claude extension, and the open rate came in at 61% against an industry standard of 30-35%. Gunveen's path runs through a B2B SaaS agency in India that analyzed content tonality, a master's in marketing and strategy in London, freelance GTM work with lean startups, and eventually the realization that she kept being the first marketing person on these teams and could build a whole business around that gap. Her prediction: GTM engineering will blow up because it's now easier to build a product than to market it—most companies are just LLM wrappers, and the ones worth billions got there through positioning, not technology. Her advice: understand biopsychology before you touch the tools, research signals properly for each ICP, and build your automation with the mindset of a smart salesperson—the goal is to get someone on a call, not just to send emails. Enjoy 🙂(0:00) Introduction to Outbound Wizards (0:21) What Growzle Does: Offshore Marketing for London Startups, GTM Expansion for Indian Companies (2:54) The 4,000-to-900 Campaign: Competitor Tech Stack and Hiring Signals, 61% Open Rate (7:52) Why Fast Hiring Is a Proxy for Expense Management Chaos—and Why That Matters for Deal Quality (9:06) Gunveen's Journey: India to London, Master's in Marketing, Freelance GTM, Starting Growzle (11:35) Predictions: GTM Engineering Will Blow Up, Marketing Value Is Rising, Positioning Beats Product (15:33) Advice: Learn Biopsychology, Research Signals First, Build Automation Like a Smart Salesperson🔗 CONNECT WITH GUNVEEN 👥 LinkedIn   🔗 CONNECT WITH SAURAV🎥 YouTube Channel🐦 X (Twitter)📸 Instagram💻 Website👥 LinkedIn📧 Email - [email protected]🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :)👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.