“It’s Not A Race To The Bottom” — Jeremy McQueen | GGP #056

Is your shop competing on price or value? Many shop owners struggle with customers who nitpick invoices and price-shop parts, driving margins down. To combat this, Jeremy McQueen implemented a "Bid Shop" model—offering a single price for the total job rather than an itemized breakdown. This marketing and sales strategy shifts the customer conversation from the cost of a water pump to the value of the warranty, expertise, and convenience provided.Jeremy’s journey began working alongside his father in a small two-bay shop before purchasing the business and expanding into a 10,000-square-foot facility. Despite operating in Branson, Missouri—a major tourism hub—Jeremy faced the challenge of managing low-quality, emergency tourist work versus building a loyal local client base. The conflict between high-volume, one-time transactions and long-term relationship marketing forced a major strategic pivot.To resolve this, Bat Boys stopped chasing the tourist dollar and doubled down on the local market. They introduced a fleet of loaner cars as a key value-add to close larger tickets and focused on "Bid Shop" transparency to eliminate price objections. This shift allowed them to stabilize revenue during the off-season and build a brand reputation based on trust rather than the cheapest repair in town.Now, Bat Boys operates with high efficiency and a clear vision for expansion to ten locations. By treating employees as their primary customers and locals as their VIPs, Jeremy has built a business that thrives on quality over quantity.Guests:Jeremy McQueen, Bat Boys, Branson, MOWhat you’ll learn:The "Bid Shop" strategy to stop price shoppersMarketing to locals vs. relying on tourist trafficUsing loaner cars to increase ticket close ratesSelling value instead of itemized parts breakdownsBrand positioning in a seasonal marketInternal marketing: retaining top-tier techniciansTransitioning from family-owned to growth-focusedCall-to-ActionsGot questions? Comment or post in the FB group—guests will chime in.Subscribe for more shop-owner panels & Origin & Impact stories.Want to be a guest? Share your story in the group.LinksNext Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspxGrid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspxRequest a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspxJoin the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspxPartnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspxGarage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopownersYouTube: https://www.youtube.com/@aashopmarketingPodcast: https://creators.spotify.com/pod/profile/garagegritKeywordsauto repair marketing, bid shop pricing, selling value, shop loaner strategy, customer retention, local SEO targeting, auto repair sales training, shop expansion, family business succession, auto shop brand positioning, service advisor tips, mechanic business growth, seasonal marketing strategies, technician retention, Bat Boys BransonEpisode MetadataEpisode 056Jeremy McQueenBat BoysBranson, MO