Izzy Wheels – The unusual business of customisation

Ailbhe Keane was inspired at art college to focus her final project on bespoke wheel cover designs for her sister Izzy and her wheelchair. This project became the beginning of game changing disability fashion brand Izzy Wheels. With the company motto ‘if you can’t stand up, stand out’, Izzy Wheels is now worth millions and sells to over 50 countries around the world, helping young people personalise their wheelchairs. Ailbhe is the winner of 15 major awards, including being named as one of the leaders of tomorrow, a Forbes 30 under 30 honouree, and has also been featured in Vogue, Elle and Oprah's Magazine. Ailbhe and Claudia catch-up about social media shop windows and how an online video helped Izzy Wheels to grow and collaborate with brands such as Hello Kitty, Barbie and Disney. Business Unusual is made in association with Vodafone Business’ V-Hub platform. V-Hub is here to help with free expert knowledge and guidance, and a constantly evolving range of tools and training. Click here to access online their library and knowledge centre, offering content, tools and insights to help small-medium businesses thrive online. Not only that, but you can access free support from expert business V-Hub advisers. This one-to-one digital support from a business V-Hub adviser can cover a range of topics from how to build an online presence to managing online security risks. Call 0808 005 7400 or visit here. Hosted by Claudia Winkleman. From Vodafone Business, produced by Listen Entertainment. Hosted on Acast. See acast.com/privacy for more information.