Jake Kloberdanz on OneHope Wine, Estate Eight & “Nourishing the Future”

What this episode covers

In this Mission Moment, Two Brave Unicorns hosts Keri Cotterman and Jill Holmes welcome entrepreneur and impact-builder Jake Kloberdanz, co-founder of OneHope Wine and Estate Eight—a brand leader who’s been proving for nearly two decades that purpose and profit don’t compete… they reinforce each other. Jake shares the humble, scrappy origins of OneHope (yes, it started in a storage unit), and the three-word purpose that’s guided the business from day one: “Nourish the future.” From there, the conversation expands into what Jake believes is the most powerful thing any business can create: community—a sense of belonging that keeps people coming back for more than just a product. You’ll hear: • Why Jake thinks in terms of stewardship vs. ownership—and how that mindset shapes everything he builds. • How OneHope evolved from cause-based wines into a nationwide giving platform (with 50,000+ nonprofits supported and 75,000+ events). • The real relationship between performance and giving—and why each strengthens the other. • How purpose can become a competitive advantage without ever becoming performative. • A few surprising turns into football, wine memories, and the personal experiences that shaped Jacob’s “do good” DNA. It’s warm, insightful, and full of the kind of behind-the-scenes thinking that makes missions stick—and communities grow.