James Collier, Co-Founder of Huel, making the most complete foods & next evolution of nutrition!

Huel became the world's best selling complete food brand with 100 million + units sold based on a foundation of James's nutritional insights into removing waste and optimizing the best in your food! With an extensive background in the science behind nutrition and running a consulting effort in the space, James is regarded as an incredible leader in the field. Huel has helped countless people hit their nutritional requirements while in their busy lives, when otherwise one may have sacrificed the right quality. Through James's work, Huel has become an incredible brand with great collaborators like famed podcaster Steven Bartlett and others. Huel's unique blend of flavors also is a standout for the capabilities the company has. James touches on the founding story of Huel, how they got the initial product made when it was the only of it's kind, and what went into the makeup of the food. He also discusses the overall importance of proper nutrition, the role of Huel in your daily routine, and his vision for the future of nutrition!