James McCarthy on the truth behind B2B brand building

Episode 4 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "James McCarthy on the truth behind B2B brand building" was published on June 1, 2022 and runs 32 minutes.

June 1, 2022 ·32m · B2B Marketing Needs Don Draper

0:00 / 0:00

Episode Description

James McCarthy is the Director of Product Marketing at Similarweb. Now a public company and a 'unicorn', James leads the positioning and messaging across their products to market.

Prior to Similarweb, James was CMO at Exonar and held senior roles at Microsoft across both B2B and B2C products.

We discuss:

The benefits and drawbacks of hyper-targeting
When to invest in above the line advertising
How the best B2B brands tell compelling stories full of emotion
How Similarweb budgets towards brand building vs sales activation

Share this episode

Similar Episodes

LinkedIn and AI Visibility with Brooke Weller from LinkedIn

Mar 25, 2026 ·40m

181: Why Most GTM Teams Fail to Scale (w/ Mark Kilens, Easy Llama)

Mar 23, 2026 ·48m

E59 | S5 - Bruny Surin : Visualiser le succès

Mar 19, 2026 ·37m

180: AI won’t fix your SaaS company Why product-market fit determines whether you scale or stall (w/ Adam Robinson, Retention.com)

Mar 9, 2026 ·40m

Die neue SEO‑GEO-Realität: KI dreht die Regeln um | Konkrete Umsetzungstipps für B2B Marketing

Mar 9, 2026 ·40m

179: From Instinct to Operating System: How Wistia Turned Strategy Into a Scalable Machine

Feb 24, 2026 ·57m

Similar Podcasts

B2B Game Changers BluprintX The way B2B companies market and sell now, is for a world that has vanished. It's no longer enough to have the tech… to stand-out from the competition and drive revenue contribution, businesses need to completely rethink sales and marketing – and more specifically, the role that tech has to play. B2B Game Changers is a podcast which tackles this head-on. Challenging current perceptions, stimulating debate and provoking discussion, B2B Game Changers uncovers what's really wrong with B2B marketing and sales today. Hosted by Lee Hackett, CEO of BluprintX, B2B Game Changers invites B2B marketing and sales guests to share in the discussion, welcoming those who challenge the status quo and have strong beliefs regarding the future of B2B marketing. Lee and guests hotly debate topics such as the growth marketing mindset, revenue attribution, B2B and B2C convergence, the convenience economy and wasted technology investments. B2B Game Changers' purpose is to shed light on what's really going on Business Growth On Purpose Daniel Keever Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive.Every week, you’ll hear insights from leading B2B growth experts and veteran business owners from around the world. You’ll also hear Jose’s own insights gained from a few decades of B2B sales and marketing experience.The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you need help taking the next steps to take control of your business growth, come check out what we’re doing at ValueProp.com. The Voice of B2B Marketing B2B Expert Group des Dialogmarketingverbandes Österreich (DMVÖ) The Voice of B2B Marketing – der Podcast der B2B Expert Group des Dialogmarketingverbandes Österreichs, DMVÖ. Die B2B-Expertgroup des DMVÖ will den Stellenwert von B2B-Marketing, im Speziellen B2B-Dialog Marketing, in Österreich ausweiten. Zu unserem Podcast laden wir daher Gäste ein, die spannende Einsichten in den B2B-Marketingalltag und Best Practice-Beispiele bieten, als Leitfiguren herausstechen oder durch ihre Forschung neue Ansatzpunkte eröffnen – in kurz, wie diskutieren alles, was B2B-Marketing zu einem aufregenden Arbeitsfeld macht. Podcast-Host ist Julia Pichler. B2B influencer marketing chat series Mariska Kesteloo | WORD of MICE Welcome to the podcast channel where we talk about B2B influencer marketing in the world of MICE (Meetings, Incentives, Conferences and Events). We speak with people from all around the globe about the role, the meaning, impact and possibilities of B2B influencer marketing on LinkedIn, Twitter, Instagram. Facebook, Youtube, TikTok and other Social Media and networking platforms. Case studies, influencer marketing campaigns for destinations and Convention Bureaux.Hosts: Mariska Kesteloo & Alessia di Raimondo & Jaroslaw Marciuk#influencermarketing #influencers #b2b #influencercampaign

URL copied to clipboard!